HER Nursing Empire®
Nurse to Business Owner in One Day
Build Your Business Foundation. Create Your Offer. Bring Your Website to Life.
You've already built valuable expertise as a nurse. Now it's time to build something of your own. The VIP Business Build Day is a private, hands-on experience where we turn your nursing expertise into a defined business offer, build your online presence, and create practical systems to help you move forward—with responsible AI supporting the process.
Private VIP Business Build Day
5–6 Hours · Virtual · One-on-One
Investment: $1,500
Limited VIP Business Build Day dates available each month.
Complimentary 15-minute VIP Discovery Call by phone · VIP Business Build Day investment: $1,500
What It Is
One Focused Day. A Business You're Ready to Build.
The VIP Business Build Day is a private, collaborative working experience with Charnell Gulley, RN, founder of HER Nursing Empire®.
Together, we'll define your business direction, shape your offer, create your core messaging, build your first business website using Lovable, and put a practical AI content system in place.
You'll work directly with me throughout the process, making decisions and building in your own accounts. We use AI to accelerate research, drafting, design, and implementation while keeping your professional judgment and business decisions in control.
- Format
- Private, virtual, one-on-one
- Length
- Approximately 5–6 hours
- Focus
- One primary business concept
- Offer
- One core priced offer
- Website
- One collaboratively built Lovable website
- Content
- Personalized AI content system
- Investment
- $1,500
The Day
How the Day Flows
- 01
Your Direction
Clarify your nursing expertise, identify the audience you want to serve, and define the business you're building.
- 02
Your Offer
Develop one clearly positioned, priced offer with its buyer, value proposition, deliverables, scope, and boundaries.
- 03
Your Messaging & Website
Create your professional introduction and core sales messaging, then build one branded, responsive business website together in Lovable.
- 04
Your AI Content System
Configure your personalized AI workspace, develop reusable prompts, and create seven edited, client-approved content drafts for your initial marketing.
- 05
Your Launch Blueprint
Review your website, organize remaining business setup tasks, establish your first 30-day action plan, and confirm the next steps toward launch.
The Outcome
What You Leave With
Part 1
Your Business Direction
A defined niche, a clear target buyer, and one priced business offer.
Part 2
Your Business Website
A branded, mobile-responsive website built with you in Lovable, featuring your offer, messaging, and a clear next-step action.
Part 3
Your AI Content System
A personalized AI workspace, reusable prompts, and seven edited, client-approved, ready-to-post content drafts.
Part 4
Your Launch Blueprint
A personalized 30-day action plan covering essential business setup, launch priorities, and your next steps.
Additional Included Support
Your 30-Minute Follow-Up Call
Reconnect approximately two weeks after your VIP Business Build Day for a private 30-minute session to review your progress, address implementation questions, and identify your next priorities. This follow-up session is included in the $1,500 investment.
The included website is one focused business website built collaboratively using Lovable in your own account. Custom domains, third-party subscriptions, complex integrations, e-commerce, and additional website projects are not automatically included.
Who This Is For
Your Experience Has Value Beyond the Bedside.
- You're a nurse with expertise and a business idea you're ready to develop.
- You want to turn that expertise into a defined offer and online business presence.
- You're ready to complete pre-work, make decisions, and actively build during the session.
- You want to use AI as a practical business-building tool without losing your professional voice.
Required Pre-Work
Come Prepared. Leave With Progress.
Your VIP Business Build Day begins before we meet. Once enrolled, you'll receive a guided preparation process to help us make the most of our working time. You'll clarify your experience and business interests, gather the information needed for your website, and prepare the accounts we'll use during the session.
- Complete the VIP Business Build Day pre-session questionnaire and assigned worksheets.
- Have a laptop, reliable internet, and access to required accounts.
- Have a Lovable account with a plan compatible with your website goals.
- Gather available brand information, business details, and relevant examples.
- Purchase your preferred domain beforehand if you want to attempt connecting it during your VIP Business Build Day.
Lovable subscriptions, domain purchases, and third-party software fees are separate from the $1,500 service investment.
About Your Strategist
Meet Charnell Gulley, RN
Founder & CEO, HER Nursing Empire®
Charnell Gulley, RN, is the founder and CEO of HER Nursing Empire®, a nursing education and professional development company grounded in Healthcare Excellence & Readiness for Nurses.
Her career progressed from Certified Nursing Assistant to Licensed Practical Nurse, Registered Nurse, and Assistant Director of Nursing, giving her practical experience across patient care, clinical operations, education, and nursing leadership.
As a CPD-accredited AI consultant certification holder and international speaker, she brings together nursing experience, education, business development, and responsible AI practices to help nurses develop their professional capabilities and explore opportunities beyond traditional clinical roles.
Her approach emphasizes structure, practical implementation, responsible decision-making, and building on the expertise nurses already possess.
FAQ
Questions
Is the VIP Business Build Day virtual?
Yes. Your VIP Business Build Day is a private, virtual, one-on-one working experience lasting approximately 5–6 hours.
Do I need to complete anything beforehand?
Yes. You'll complete required pre-work so we can focus our session on building rather than starting from scratch. You'll receive preparation instructions after enrollment.
Will we actually build my website?
Yes. We'll collaboratively build one branded business website in your own Lovable project, using the business information and materials you've prepared.
What do I need for the website?
You'll need a Lovable account and a compatible subscription for the features you want to use. Purchasing your domain before the session is recommended if you'd like us to connect it during your VIP Business Build Day. Third-party subscriptions and domain fees are separate from the service investment.
Will my website be published and connected to my domain?
We'll work toward publication and domain connection during your session when your accounts, subscription, domain access, and technical setup permit it. If anything remains, you'll receive clear next steps.
What business and marketing materials will I leave with?
You'll build a defined business direction, a priced offer, your core business messaging, a Lovable website, an AI content system, seven edited and approved content drafts, and a personalized 30-day action plan.
How is AI used during the session?
AI supports research, planning, drafting, website development, and content creation. You remain responsible for reviewing and approving your business information and materials. Do not upload patient information or sensitive third-party information into AI tools.
Does this include LLC formation, EIN filing, or legal and tax advice?
No. Business registration, legal, tax, and trademark information is educational. For guidance specific to your circumstances, consult an appropriately qualified professional.
What support is included after your VIP Business Build Day?
A 30-minute private follow-up call approximately two weeks after the session is included to review progress, address implementation questions, and clarify next priorities.
What is the cancellation or rescheduling policy?
Cancellation, payment, and rescheduling terms are provided in writing before enrollment. Please review and agree to these terms before purchasing your VIP Business Build Day.
Nurses Build More Than Careers.
Your experience has value. Your ideas deserve structure. And you don't have to build everything alone. Let's turn what you know into a business foundation you can move forward with.
Investment: $1,500
Limited VIP Business Build Day dates available each month.
Book Your VIP Discovery CallComplimentary 15-minute VIP Discovery Call by phone.